Title:  B2B Content Marketing Lead

#BeMore

Do you aspire to have a rewarding career where you can thrive, grow, and achieve your career aspirations? Unlock your full potential at work with TDCX, a leading global BPO company.

Work with the world’s most loved brands and connect with inspiring, diverse people. Join our team and begin your journey to #BeMore!

Top reasons to work with TDCX

• Attractive remuneration and great perks
• Comprehensive medical, insurance, and social security coverage
• World-class workspaces
• Engaging activities and recognition programs
• Strong learning and development plans for your career growth
• Positive culture for you to #BeMore at work
• Easy-to-access location with direct public transport links
• Flexible working arrangements
• Coaching and mentoring from experts in your field
• Join a global company, winner of hundreds of industry awards

What is your mission?

• Plan and execute all Web/Mobile, SEO/SEM, PPC, Affiliate Marketing, SMM and digital advertising campaigns. 
• Develop and manage digital marketing campaigns across multiple channels utilizing appropriate tools and techniques for e-mail marketing, paid search, SEO, PPC, mobile advertising (including Apps), InMail Sponsored Content and social media. 
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize both spend and performance based on insights. 
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate. 
• Create leads, landing sites, and digital journeys in collaboration with internal teams to optimize user experience
• Any other duties and responsibilities that may be assigned to you by the management from time to time, within your category of employment in the organization and for the effective implementation, maintenance and continual improvement of the Quality Management System of TDCX.

Who are we looking for?

• Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, Master's Degree in any related field.
• Preferable with 2 years of working experience in the related field is ideal for this position.
• Experienced in managing PPC, SEO, SEM, SMM including Facebook, Instagram, Twitter, LinkedIn, LINE, WeChat and other online medium or mobile apps.
• Possesses strong analytical skills and experience of working with large volumes of data.
• Familiarity with Tableau and SPSS is an added advantage.
• Possesses excellent reporting skills with a proactive approach to business intelligence.
• Excellent verbal and written communication skills in English and the language of the supporting market

About TDCX

Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.

With a focus on helping companies enable the future, TDCX’s smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit www.tdcx.com.