Title:  Senior Digital Marketing Specialist (Chinese Speaking)

Competencies

Enable your future

At TDCX, we believe that every career move should propel you forward. Work alongside innovative teams, support the growth of the world’s most forward-thinking brands, and explore what’s possible when human expertise meets technology. Together, we’ll enable the future — starting with yours.

Top reasons to work with TDCX

• Attractive remuneration and great perks
• Comprehensive medical, insurance, and social security coverage
• World-class workspaces
• Engaging activities and recognition programs
• Strong learning and development plans for your career growth
• Positive work culture that enables your future
• Easy-to-access location with direct public transport links
• Flexible working arrangements
• Coaching and mentoring from experts in your field
• Join a global company, winner of hundreds of industry awards

What is your mission?

• Developing and Executing Campaigns: Creating and managing comprehensive digital marketing campaigns across multiple channels, including Google, LinkedIn, Bing, Baidu, and Naver, to attract and convert potential customers.
• Performance Optimization: Continuously monitoring and analyzing campaign metrics to identify areas for improvement and leveraging AI to enhance campaign effectiveness and achieve key performance indicators (KPIs).
• Data-Driven Insights: Setting up robust analytics tracking to collect accurate data, providing valuable insights for informed decision-making.
• Lead Generation: Conducting lead scraping and creating engaging landing page content to expand our lead database and drive conversions.
• Collaboration: Working closely with cross-functional teams to ensure alignment between marketing strategies and overall business objectives.
• Market Research: Staying up-to-date with industry trends and identifying new opportunities to optimize our digital marketing efforts.
• Innovation: Exploring and implementing innovative digital marketing tools and techniques to maintain a competitive edge.

Who are we looking for?

• Experience: Minimum 4-5 years of experience in B2B digital marketing, preferably in an agency or related field.
• Channel Expertise: Proven track record of managing successful digital marketing campaigns on Google, LinkedIn, Bing, Baidu, Naver, and other major channels.
• Global Perspective: Experience working with global brands and understanding the nuances of local marketing needs.
• Digital Savvy: Strong understanding of current digital marketing strategies, trends, and best practices, demonstrating the ability to deliver results.
• Analytical Skills: Proficiency in analyzing large datasets and using data-driven insights to inform marketing decisions.
• Technical Skills: Expertise in digital marketing tools and analytics platforms such as GA4, Microsoft Clarity, Hubspot, and Google Tag Manager.
• Creative Thinking: Ability to develop creative and innovative marketing campaigns that resonate with our target audience.
• Communication: Excellent verbal and written communication skills in English and Chinese. Knowledge of Japanese, Korean, Spanish, or Thai is a plus.
• Proactive Approach: A self-motivated and results-oriented mindset willing to learn and adapt to new challenges.

About TDCX

Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.

With a focus on helping companies enable the future, TDCX’s smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 37 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit www.tdcx.com.